Search Engine
Placement
Designing your key pages so that you have the best chance to be well
represented by the top search engines and directories. Creating customized pages that are
optimized for keywords and specific search engines. Submission to 3 more levels (up to 500
sites) of search engines, directories, award sites, etc. Special focus on Yahoo listings.
Positioning report included
Counters and Traffic Reports
A way to accurately monitor who has visited your site, when, where from,
and a lot more.
Strategic Linking and
Internet Market Research ($900-3000)
Let us find out who and where your competition is, and where you can link to a
community of business networks and related sites.
Mailing List/
Newsletter Service ($900)
With a simple interactive form, you can automatically create and maintain an opt-in
mailing list or subscription newsletter. The best way to get demographic information from
your visitors and maintain a regular communication channel.
Press Release ($500-1000)
We offer a basic global press release (to over 1200 online media sources)
and optional modules for more targeted coverage.
Offline Strategies
Don't forget to integrate your web site information into all your legacy or offline
marketing collateral.
Custom Campaigns
There are innovative and creative ways to take advantage of the unique aspects of
the Internet as a medium. We have developed proprietary strategies to maximize site
traffic and minimize cost at a much higher level on a client by client
basis.
Search
Engine Placement
This is perhaps the most important
part of a web site marketing strategy. Search engines are the way most people will find
your site. Being well-placed in the search results can make a tremendous difference in the
number of visitors you get. By optimizing the design of your site web for each keyword to be
submitted to each search engine, you have an excellent chance of placing well
(within the first 30 listings) in all of them.
More on Search Engine
Placement
Counters and Traffic
Reports
Keeping track of your web site
attendance and usage is an invaluable tool in evaluating your site's performance and
the effectiveness of your marketing strategy.
The in-depth report.
Using WebTrends, a powerful log analyzer, we can tell you much more, and more accurately
about the activity on your web site. WebTrends reports are $35 each and can be done on
request of scheduled on a regular basis. This service is highly recommended for on-line
stores. To view sample reports go to: http://www.aaxis.com/webtrends_vr_0800.htm
(a very large file).
Mailing List/ Newsletter Service
By offering a newsletter, and update service, or even a give-away promotional item,
you will get visitors to give you precious demographic information. This information then
gets written to an online database and can be viewed or edited by you in a secure
environment. Acknowledgement notes are sent to the listee and copied to you. When you are
ready you export the database as a text file and create a personalized email
merge form
letter and automatically and instantly send to all or part of the list. This is
arguably the best long-term method of building quality web site traffic.
Strategic Linking and Internet Market Research
This service is another foundation element in web marketing and promotion We
will search the Internet to find your online competitors. Also important are places that
act as resource centers for your business sector. They can be a valuable source of
referral for qualified visitors. We have experienced staff that can get this information
for you.
Press Release
and Other Marketing Services
Rasa will take your
copy or write a press release for you ($95-250). We will then use a reliable service
bureau to distribute it to over 1200 online media professionals and optionally to any
number of targeted specialty lists. Remember, any one article that gets written may
easily bring you 1000 new visitors, the equivalent of $1500-5000 in banner ads.
Offline Strategies
Don't forget (many do)
to include your web address and any other relevant information about your site anywhere
you possibly can in your existing marketing materials and any future marketing plans.
Change ad copy, business cards, phone book listings, etc., and think of new ways to
promote your site in your existing offline marketing channels. More in-depth strategies
are addressed as part of a custom campaign.
Custom
Campaigns
If you have the budget ($5,000+) we will design a custom web marketing campaign
that utilizes all of our foundation services (above) and design a unique plan to maximize
the success of your site. Please contact us for more information.
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